Gary Dunnett, CEO NPA NSW
Anyone who has been part of conservation campaigning will know that one of the first challenges is settling upon a name. There are often assumptions and aspirations embedded in the choice of a preferred ‘brand’, and how it is interpreted by others can have profound implications for how community and government respond to a campaign.
All of which is highly relevant to NPA’s current proposals for new forest parks. The purpose of this article is to explain the ‘brands’ that are being used in our north and south coasts campaigns.
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